Early adopters of customer relationship management systems were often disappointed by high costs and elusive benefits crm done right dianne ledingham a version of this article appeared . Harvard business review on customer relationship management c k prahalad patrica b ramaswamy jon r katzenbach chris lederer hill sam on amazoncom free shipping on qualifying offers this collection of cutting edge articles will help organizations understand how to build customer loyalty through unique relationship building . This harvard business review title is not about customer relationship management but about customer service if you are interested in customer service i must say there are at least 3 articles very useful and interesting. If you see this book as a group of articles gathered to give you different points of view about customers and service not crm this is a good book if you buy it considering the title customer relationship management and harvard business review it will not full your expectations. To ask other readers questions about harvard business review on customer relationship management please sign up be the first to ask a question about harvard business review on customer relationship management
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