After the quality audit closing the loop on the audit process abstractthe audit function improvement process leads to corrective and preventive action based on improved relations among auditees auditors management and other stakeholdersa good audit allows stakeholders to identify and correct or prevent problems that are systemic. A final note a marketing sales organizational self assessment is not the same as a marketing sales audit a self assessment is an organized compilation and scoring of your perceptions about the capabilities of your marketing and sales organization and processes. Sales and marketing audit maximizing all the sales effort many companies are very eager to sell their products and solutions however they lack a comprehensive strategysadly they generally only use 10 of what they could be using to increase their market share then wonder why revenues dont just happen. A qmp marketing and sales effectiveness audit is designed to identify those areas within a companys marketing and sales function that have the best potential for creating significant upside sales and marketing management process. Why if you know that a good quality management system improves your processes are you reluctant to include all company processes in this system the truth about sales and quality so leaving out the sales process in an implementation audit is negligent simple as that
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