Soft power the means to success in world politics joseph s nye jr chapter 4 wielding soft power governments use military power to issue threats fight and with a combination of skill and luck achieve desired outcomes within a reasonable time economic power is often a similarly straightforward matter. Soft power overall is a very interesting read that cites themes that argue how our us government needs to invest more of its budget in the state department in order to exercise not just hard or soft power but smart power. If power means the ability to get or influence directly the outcomes one wants from others mainly by coercion or inducements then soft power is the ability to shape the preferences of others. An excellent comprehensive review of what the concept of soft power means in terms of national politics this is obviously aimed at the american political class and it is a reminder that americas role in world politics cannot be reduced to machine guns and tanks. Soft power the means to success in world politics by joseph s nye jr joseph nye coined the term soft power in the late 1980s it is now used frequently and often incorrectly by political leaders editorial writers and academics around the world
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