In cities museums and soft power respected museum planners gail lord and ngaire blankenberg demonstrate why and how museums and cities are using their soft power to address some of the most important issues of our timesoft power is the exercise of influence through attraction persuasion and agenda setting rather than military or economic coercion. Museums and cities throughout the world are connecting in a soft power embrace soft power is a concept that emerged a quarter century ago to describe international relations based not on military nor economic might but on influence. Soft power emerged as a concept in the late twentieth century to describe international relations based not on military or economic strength but on influence while the resources of hard power are tangible force and finance soft power resources include ideas knowledge values and . In this context the recently published cities museums and soft power by gail dexter lord and ngaire blankenberg is a well timed book a collection of essays explores the relationship between museums and communities communities and cities cities and nations and nations and the way they use museums as soft power tools. Museums were on the periphery of soft power and im going to explain that but the two factors one is the intensification of cities and the fact that many most museums really overwhelmingly most not all by any means are located in cities thats one reason
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