Brand warfare 10 rules for building the killer brand and millions of other books are available for amazon kindle learn more enter your mobile number or email address below and well send you a link to download the free kindle app. Start by marking brand warfare 10 rules for building the killer brand as want to read brand warfare 10 rules for building the killer brand by david f dalessandro this is a good book that highlights the importance of having a strong brand however as it seems with many marketing texts the author discusses his . Brand warfare ten rules for building the killer brand by chief executive july 1 2001 facebook twitter google the impact of this triumvirate can be summed up by the first rule of brand warfare 1 its the brand stupid the rules are tough . Abebookscom brand warfare 10 rules for building the killer brand 9780071398503 by david dalessandro and a great selection of similar new used and collectible books available now at great prices. In this short concise work dalessandro ceo of the john hancock insurance group entertainingly hammers home the importance of creating and maintaining a brand
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