Written by the worlds leading thinkers on brand strategy this book looks at what asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands. This insight comes from brand breakout how emerging market brands will go global from professors nirmalya kumar london business school and jan benedict steenkamp university of north . Brand breakout nirmalya kumar charts the rise of brands from emerging markets as they make the leap from local to global nirmalya kumar the starting point was really looking at the top companies in the world if you look you will see that 25 per cent of them are from emerging markets look at . World class marketing experts nirmalya kumar and jan benedict steenkamp set out a cutting edge plan for emerging market brands to achieve success in international markets brand breakout outlines eight strategies including the asian tortoise route from b2b to b2c brand acquisition and
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